Personal Project

Yeti Paid Social

I used to work as a sales associate at Yeti and I liked their brand identity, so I created this project for myself to show how I would make paid social posts for them.

Brand Background

In 2006, YETI Coolers was founded with a simple mission: build the cooler you’d use every day if it existed. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness or just getting together with friends in the backyard.

Assignment

YETI would like to tap into New Year’s health resolutions to promote best-selling water bottles & cups in order to drive trial with new consumers.

Campaign

‘Measure up’ is the name of the campaign. It can imply that you are ‘measuring up’ to your personal goals by staying more hydrated. It can also imply that Yeti Drinkware will ‘measure up’ to people’s expectations of their products. Whether you are at home or on an adventure, Yeti can help you reach your goals.

Deliverables

Campaign Name
1x FB/IG Static In-Feed Post (4:5)
2x FB/IG Static In-Feed Carousel (4:5)
1x FB/IG Static Story
2x PN Static In-Feed Post
3x POS signage
1x website header
1x FB/IG In-Feed Gif (4:5)

Yeti uses a lot of outdoor photography in their design system along with pops of color from the product. For my version, I decided to use black and white images with a pop of color from the bottle. I also added a silhouette of someone interacting with the product.