AWARD-WINNING STUDENT PROJECT
SeaComms is an app for coastal environment preservation
Contribute to the health of your coastal environment in the comfort of your home or in person
About
Project Brief
Create a third-party app that encourages coastal communities everywhere to support and contribute to the status of their coastal environments.
What does it do?
This is meant to motivate people to participate in preservation efforts and post related news. Companies, organizations, and any individuals focused on this progress would use this. It’s a social platform with a focus on preservation.
Contextual Inquiry
There are people who claim that they want to learn more about ocean pollution, but do they really care enough to go out of their way to find out how to help or even educate themselves?
Problem statement
Busy people need an easier way to find out ways to help their local coastal environments like educating themselves or participating in preservation efforts in person or online. Everyone is so busy and prefers not to go out of their way to help to maintain the oceans so there needs to be a straightforward solution.
Leave your mark on the coast
Profiles
Professionals, organizations, etc. can create accounts to encourage people to help improve the status of the coastal environment either out on the beach or from their homes.
Business profile - News
Business profile - Events
Business profile - New Post
User profile - Posts
Main Features
Explore local events you can actively participate in, like beach clean ups or learning opportunities. Read news articles posted by organizations like Oceana. See the pollution status of your local beach before going.
Home Page - Posts
Post Details
Pollution Map
Explore Page - Events
Wireframe gif
Instead of showing each wireframe side by side, I thought it would be more engaging to create videos instead to show the features.
Complete Wireframe
Demo
Brand Elements
Brand Applications
Site Map & Creative Matrix
Research
Interviews
3 Female, 3 Male; Age 19-62
“Work and school take up most of my time, but I’m willing to learn more”.
“If I have free time and if there were cool activities to keep me engaged in learning I would totally do it. I tend to lose focus easily if I just have to read.”
Key Takeaways
Most users aren’t very well informed on ocean pollution, but are willing to learn.
Social media apps like Instagram and TikTok, are more engaging to users so this is a good solution to get out information regarding the preservation of the coast.
User Personas
Walk-a-mile Immersion
There are people who claim that they want to learn more about ocean pollution, but do they really care enough to go out of their way to find out how to help or even educate themselves?
Awards Won
American Advertising Federation - Addy Awards
Gold ADDY Award - District 14 Competition
Best in Show
Judges Choice
Silver ADDY Award - Regional Competition