PERSONAL PROJECT
Brand Identity for Copacabana Bar & Lounge
This is a personal project that I created. I came up with 3 different brand identity directions for a bar & lounge named Copacabana then chose the best option.
Background
This is a brief created by @thebriefdiary on Instagram. Well known for their handcrafted cocktails, the Copacabana is a vibrant, trendy bar and lounge that embodies the beauty of the iconic Brazilian beach of the same name.
Assignment
This trendy bar and lounge is looking for a rebrand that embodies the lively spirit of Copacabana while maintaining the image of a nice bar and lounge.
Deliverables
primary logo
secondary logo
brandmark
cocktail menu
coaster design
brand pattern
I wanted to combine the tropical feeling of the beach of Copacabana while maintaining the image of a trendy bar & lounge, so I used a monstera leaf and a cocktail glass for the brandmark.
I used Midjourney to create unique mockups that help visualize the brand identity of Copacabana.
The images below were also made with Midjourney. It’s important to prompt with intent so making the depth of field focus on the drinks while still capturing the vibe of Copabana Bar & Lounge was all done on purpose.
Design Exploration
Brazilian drinks have a lot of citrus flavors in them, so for this direction, I wanted to highlight that since this is a bar and lounge. I wanted to use bright and tropical colors to be more festive.
More Exploration
I took inspiration from Brazilian folk artist José Francisco Borges and drew a tropical bird in the same style. I wanted the toucans to look energetic but hand-drawn so it looked similar to folk art.
Sketch with inspiration:
