Personal Project - Gatorade Paid Social
This is a project I created for myself to show how I would create paid social posts for the Gatorade Gx System
Brand Background
Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of athletic activity.
In 2017, Gatorade launched the Gx System — a network of products like the Gatorade ID Bottle, Gx pods, Gx jugs, Gx Sweat Patch, and the Gx App — that goes beyond Gatorade drinks and supplements to help you reach your fitness goals.
Assignment
Gatorade would like to leverage the current cultural hype around the Gx System and drive trial with new consumers by highlighting Gx pods and bottles.
Deliverables
FB/IG Static In-Feed Post
FB/IG Static In-Feed Carousel Post
FB/IG Static Story Post
FB/IG In-Feed Reel (GIF)
TW Static In-Feed Post
Landing page
I wanted to use their photography to follow the brand guidelines, but I used Photoshop Generative Fill to manipulate the images.