High Impact Paid Social
These are some examples of what I designed. Unlike the banners, there is no template for these so I was able to have more creative freedom on how these should look. Whether it was the placement/weight of the rings, Photoshop GenAI to expand the image, text weight/size, etc. I could change what I please within the Audi’s Brand Guidelines.
Audi Q8 e-tron®
Story
Carousel
Audi A5 Sportback
Story
Static
Static
Carousel
Carousel Refresh
Updated Meta guidelines means that we have to follow a more templatized layout for the carousel. We won’t have control over the order of the images so each image would need the same layout. This is the template I designed.
Banner Ads
Following the template and finding the right image that follows the message of the copy below it, as well as cropping it at the right place. Whether it’s lower-funnel, mid-funnel, etc. I needed to follow the strategy behind which images to choose and what part of the car I should be focusing on. These are just some examples of Banners I created.
Audi A6 allroad®
This is supposed to be a car meant for road trips or any long drives outdoors. I tried to choose images that showed the shape of the car and how it’s driving outdoors. This would be lower-funnel so the messaging written by the copywriter is trying to convince the customer to buy the car they’ve been looking into.
Audi A6
This would be mid-funnel so the messaging written by the copywriter is trying to show off the features of the A6 to the customer to build more interest. They’ve been casually looking at the car so these would show off the features of the car.
Audi x IMCF
Club Internacional de Fútbol Miami, better known as Inter Miami CF or simply Inter Miami, is an American professional soccer club based out of Fort Lauderdale, Florida. Audi became the official automotive partner of IMCF and I was able to create some digital ads based on the design system created by Senior Art Director Sarah Huth. I chose which images and the size, color, and location of the diagonal stripes. Audi has a clean and minimal design system so these were fun to make.
CRM: In-Market BAU emails for Audi of America
I helped with the layout of some of the emails by following the guidelines of the template and choosing the images/image crops. I also helped with the PPT presentation layout for the client. I did both mobile and desktop layouts.
Mobile
Desktop
